DeepCurrent
Paid social that will start with who, not with a budget.
Social Ads will research the audience, write the creative, and recommend the budget — for Facebook and Instagram — before a dollar of ad spend goes out.
Social Ads is in development. It will be added to the program as soon as it's finished. This page is what it will do — there's no screenshot because it isn't built yet, and no date because we won't guess one.
Start free gets you the modules that exist today. This one will arrive in the same account when it's finished.
Audience research
It will start with everyone, and find who's worth reaching.
Paid social works when the audience is right. Social Ads will work out who the business's customers actually are — where they are, what they've bought, who looks like them — before anything is spent.
Named segments
The crowd will gather into segments you can read.
Not "interests: small business". Segments with names that mean something to you — each one a reason to run a different ad.
Creative and budget
Then each segment will get its own ad, and its own share.
The copy written for that segment, and a budget recommendation for it. That's the plan — it's being built, not running.
150 dots on this canvasNot an audience — a drawing of the idea
What it will do
Facebook and Instagram, with the homework done first.
This is the plan for it, in the order it will happen. None of it is running yet.
- 1
Audience research
It will work out who the customers actually are and group them into segments you can read — not a list of interest tick-boxes.
- 2
Creative copy, per segment
Each segment will get its own ad copy, written for that group, so a past customer and a stranger don't see the same line.
- 3
A budget recommendation
How much to put behind each segment, and why — a recommendation you can read and change, not a number set for you.
- 4
Ad spend stays yours
As with Google Ads, ad spend will be billed separately, at cost. No invented return figures on this page, or on that one.
Plainly
In development. Not in the program yet.
We'd rather show you the roadmap than pretend it's finished. There's no screenshot on this page because there is nothing to screenshot, and no date because we'd rather be right than early. When it's finished, it will be added to the program and appear alongside the modules that already run.
What's built and running today: four modules, on real client accounts. Google Ads is the closest cousin to this one.
Four modules are built. This one will join them when it's finished.
Compare the plans for what's included today, or start with the modules that exist.