DeepCurrent
GoHighLevel pricing
GoHighLevel pricing in 2026, explained: what an agency really pays
The plan price is the easy part. What an agency actually pays each month depends on the add-ons it switches on for each client and on how many texts, calls and emails go out. Here is all of it in one place, with a worked example for ten clients.
The three plans
$97, $297 or $497 a month
GoHighLevel sells three published plans to agencies, and an Enterprise plan with no public price.1 Each client you run lives in a “sub-account”. Paying yearly costs ten months' worth, so you get about two months free.
| Plan | Monthly | Yearly | Sub-accounts | Who it suits |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | A freelancer or a new agency with a few clients |
| Unlimited | $297 | $2,970 | Unlimited | An agency past three clients — labelled “Most popular” on their pricing page |
| Agency Pro | $497 | $4,970 | Unlimited | An agency reselling GoHighLevel as its own software (“SaaS mode”) |
| Enterprise | Not published | — | — | Ask their sales team |
The number of clients Starter covers. Take on a fourth and you need Unlimited, so past three clients the real starting price is $297.1
Every add-on
What the plan doesn't include, and what it costs
Most add-ons are priced per client, per month — so they grow with your client list, while the plan price stays flat.
| Add-on | Price | Charged | Source |
|---|---|---|---|
| AI Employee, Growth | $50 | Per client, per month | HighLevel Help Center |
| AI Employee, Unlimited | $97 | Per client, per month | HighLevel Help Center |
| Voice AI | $0.045 | Per minute for the engine, plus the voice | HighLevel Help Center |
| SEO (Search Atlas) | $79 | Per client, per month | Apexure guide |
| Listings | $30 | Per client, per month | Apexure guide |
| Ad Manager | $10 | Per client, per month | Apexure guide |
| $10 | Per month | Apexure guide | |
| Branded client app | $49 | Per month | Apexure guide |
| White-label mobile app | $497 | Per month | Apexure guide |
| Texts, calls and email | By use | Metered; phone charges carry about a 5% markup | Apexure guide |
A worked example
Ten local clients on GoHighLevel, line by line
Say you run ten local businesses — a roofer, a dentist, a bakery and so on. More than three clients means the Unlimited plan, $297.1
They're paying you to be found on Google, so each gets the SEO add-on at $79. Ten clients: $790.3
Their name, address and hours need to be right everywhere, so each gets listings at $30. Ten clients: $300.3
If you want the AI receptionist, AI Employee Growth is $50 a client. Ten clients: $500.2
Then the texts, calls and emails your clients send are billed by use, and phone charges carry about a 5% markup.3 That line depends entirely on how busy they are, so we've left it at zero — in a real month it won't be.
Without the AI Employee, the same ten clients come to $1,387 a month before usage.
GoHighLevel · 10 clients
One month, US dollars. Prices from the sources below.
- Unlimited planFlat, any number of clients$297
- SEO add-on10 × $79$790
- Listings10 × $30$300
- AI Employee, Growth10 × $50$500
- Texts, calls and emailBilled by use+ usage
Plus usage. Before anything you charge your clients.
The other side
What agencies charge their clients
Third-party guides say businesses typically pay an agency $97 to $297 a month for a GoHighLevel-based service.3
At the top of that range, ten clients bring in $2,970 a month. Against the $1,887 above, that leaves about $1,083 before usage and before your own time. At the bottom of the range, ten clients bring in $970 — less than the add-ons cost. The add-ons you switch on decide your margin far more than the plan does.
When GoHighLevel is the right pick
If your clients live on the phone and in their messages — texting leads, booking calls, an AI receptionist, Facebook and Instagram DMs, payments, invoices and contracts — GoHighLevel does all of that today, with around 1,700 marketplace apps to plug in.1 Deep Current doesn't do those things yet. If that's your business, GoHighLevel is a good choice and we'd say so.
Where Deep Current fits
The same ten clients on Deep Current
Deep Current is not cheaper at the base price. The agency account is $400 a month, with unlimited team seats and no client caps.
White label — your logo, your colours, your name on every report — is $50 more.
Each client goes on the Plus bundle at $125: the website, SEO & GEO, the local map rank grid, a weekly check of whether ChatGPT and Gemini name them, review requests and a monthly report. Each comes with free AI every month; past that you're billed for what you use.
That's $1,700 for ten clients — between GoHighLevel without the AI Employee ($1,387) and with it ($1,887). What you don't get is the phone, texting, AI receptionist and social inbox. What you do get is the website, the map and the AI-answer check, and Google Ads at $250 a client for the ones who need it: campaigns built and pushed to Google, watched daily for wasted spend, with a person approving every change.
Deep Current · 10 clients
One month, US dollars. From our agency pricing.
- Agency accountUnlimited seats, no client caps$400
- White labelYour logo and colours$50
- Plus bundle10 × $125$1,250
Free AI each month per client; past it, billed by use. Month to month.
Questions
GoHighLevel pricing, quickly
How much does GoHighLevel cost per month?
$97 for Starter, $297 for Unlimited and $497 for Agency Pro, as checked on gohighlevel.com on 19 October 2026. Enterprise has no published price.
Is GoHighLevel cheaper if I pay yearly?
Yes. Yearly is $970, $2,970 or $4,970 — ten months' price for twelve months.
How many clients does the $97 plan cover?
Three sub-accounts. A fourth client means moving to Unlimited at $297.
What does the GoHighLevel AI Employee cost?
$50 per client a month on Growth, or $97 on Unlimited. Voice AI is $0.045 a minute for the engine, plus the cost of the voice.
Are texts and calls included?
No. Texts, calls and email are billed by use, and phone charges carry about a 5% markup.
What does a ten-client agency really pay?
In our worked example — Unlimited, SEO, listings and the AI Employee for ten clients — $1,887 a month before usage. Without the AI Employee, $1,387.
Sources
Where every figure on this page comes from
- Plans ($97 / $297 / $497 monthly, $970 / $2,970 / $4,970 yearly), Starter's three sub-accounts, Enterprise, the marketplace and features. HighLevel pricing: gohighlevel.com/pricing. Plan prices checked 19 October 2026; marketplace and features 10 October 2026.
- AI Employee ($50 Growth / $97 Unlimited, per client a month) and Voice AI ($0.045 a minute plus voice). HighLevel Help Center, “AI Product Pricing Update”, 28 September 2026: help.gohighlevel.com › AI Product Pricing Update. Checked 10 October 2026.
- Add-ons (SEO $79, listings $30, Ad Manager $10, WhatsApp $10, branded client app $49, white-label mobile app $497), metered texts, calls and email, the ~5% phone markup, and the $97–$297 businesses typically pay agencies. Apexure, “GoHighLevel pricing” 2026 guide: apexure.com/blog/gohighlevel-pricing, read alongside gohighlevel.com/pricing. Checked 10 October 2026.
- The worked examples are our own sums from the prices above and from Deep Current's agency pricing. Usage is left out because it depends on each client.
Prices change. If something here is out of date, tell us and we'll fix it.
Price your own ten clients
$400 for the account, then a price per client, per service. Month to month.