Your Google Ads account is rebuilt and checked every week

Audits the account, researches the keywords worth paying for, builds the campaign, writes the ads, and cuts what's wasting money — every week, not once at setup and never again.

Start free See what it costs

No invented ROAS numbers or case studies here. Ask and we'll walk you through a real account.

The audit

Most Google Ads accounts waste money on searches that never buy

Irrelevant search terms with no negative keyword blocking them, ad copy that hasn't changed in a year, a budget spread thin across everything instead of aimed at what actually converts — the audit finds it and shows you exactly where the money went.

Then it does something about it: rewrites the negatives, tightens the targeting, and rebuilds what's worth rebuilding — instead of a PDF that tells you what's wrong and stops there.

A plumber's hands working on a pipe fitting — Every dollar spent on the wrong search is a dollar this trade could've kept.

Built from keyword research, not guesswork

The keywords that get chosen are the ones customers actually search before they call — not a broad list of everything the business does, hoping something sticks.

The campaign, assembled

This is the order a campaign actually gets built in

Audit, negatives, research, structure, the ads themselves, then the weekly pass. Scroll and watch a campaign come together the way one actually does.

Placed 6/6 Field 266° Last entry right Demo business · invented figures

01Search terms · last 30 daysDemo account

What people actually typed

The audit reads every search that triggered an ad and sorts the buyers from the browsers.

roof repair near me$412kept

emergency roof leak$188kept

roofing jobs hiring$138blocked

free roof inspection diy$96blocked

roofer salary$61blocked

02Negative keywordsDemo account

Searches that never buy are blocked

Every wasted term becomes a negative, so the same dollar isn't lost twice.

jobshiringsalarydiyfreecoursehow tosupplieswholesaleyoutube

03Keyword researchDemo account

You only pay for searches worth having

Match types set tight. The bars are relative search demand for this trade — the exact figures stay inside the account.

[roof repair]exact

"roof leak repair"phrase

[metal roof installer]exact

"gutter replacement"phrase

[storm damage roofer]exact

04Campaign structureDemo account

One ad group for each thing you sell

So the ad someone sees matches the search they just made, not the business in general.

Search · Copper Kettle Roofing
- Roof repair 4 keywords
- Roof replacement 3 keywords
- Gutters 3 keywords
- Storm damage 2 keywords

05The ad, writtenDemo account

The ads are written, not filled into a template

Drafted from what the business actually offers, for the person who just searched "roof leak repair".

CSponsored· Copper Kettle Roofing

Roof Leak Repair — On the Roof Within 48 Hours

Licensed and insured. Find the leak, fix it properly, and photograph the repair so you can see it was done. Free inspection with every repair.

Emergency repairsStorm damageGet a same-week slot

06Weekly passDemo account

Improved every week afterwards

Wasted spend cut, bids adjusted, negatives added — on a cycle, not whenever someone remembers to log in.

Wk 114 negatives added from the first search-term report
Wk 2Budget moved off "Gutters" toward "Roof repair", which was converting
Wk 3Second headline variant written and tested against the first
Wk 4Bids lowered on two keywords that clicked but never called

Saved Deep Current reports, ready to view or export, showing what changed in the account over time — What changed this week, in one place — not assembled by hand on the last Friday of the month.

Built and written

The ads themselves are written for you

Not a template with the business name dropped in. Ad copy drafted from what the business actually offers, matched to the keyword someone just searched. A campaign built for a bakery looks nothing like one built for a plumber down the street — on purpose.

A baker standing behind the counter of a small bakery — Same pipeline, different business, different campaign.

A barista pulling espresso behind a coffee shop counter — Every business's account is different. So is what "working" looks like.

Plainly

There are no made-up numbers on this page

The campaign above is for a demo business, and it says so. We won't show you a ROAS figure or a case study we can't stand behind. Ad spend is billed separately, at cost — and what an account is actually doing is something we'll show you inside it, not print here as a headline.

Google Ads is included in the Full Service plan

Ad spend is billed separately, at cost. Compare the plans to see what's included.

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